What is Supply Chain Management?

What is a Supply Chain?

Supply Chains deal with the flow and transformation of goods from the raw materials stage, through to the end user, as well as the associated information and funds flows.  Supply chains include the companies and the business activities needed to design, make, deliver, and use a product or service. In business world every one is dependent on others in a way or the other. Companies rely on their vendors for efficient & accurate supply of raw materials or parts. Vendors may have many other customers to deal with and even a vendor may be relying on some other business entity for his own raw material supply. Similarly the companies may have to ensure that goods are at their point of sale or customer’s door step as and when needed. In order to endure and flourish in uncertain markets companies have to depend on each other and remain updated about each other’s needs and worries. In order to endure and flourish the uncertain markets companies ultimately depend on their supply chains to provide them what they need to survive and thrive. Every business, be it trading or manufacturing, is involved in multiple supply chains and has role to play in it. It’s important for companies to know how to build a strong supply chain for their needs and their roles in other supply chains in which they participate.

Let’s take an example of Dell Computers. Dell does not have distributors or distribution centers. Dell Computers does not manufacture computers even rather it simply assembles it. Microprocessors used in the computer may come from AMD and a complementary product like a monitor may come from Sony. Once customer places its order via internet, Dell’s ERP system triggers an addition in production plan. Once PC is ready as per customer’s order it’s shipped through UPS, a third party logistic provider.

 Supply Chain Management

 Supply Chain Management is a set of synchronized decisions and activities utilized to efficiently integrate suppliers, manufacturers, warehouses, transporters, retailers, and customers so that the right product or service is distributed at the right quantities, to the right locations, and at the right time, in order to minimize system-wide costs while satisfying customer service level requirements. The objective of Supply Chain Management (SCM) is to achieve sustainable competitive advantage. There are certain established practices which are common in almost all supply chains; moreover every supply chain has it own unique operating and market challenges but still nature of issues faced by each supply chain is similar. Companies in a supply chain take decisions collectively and major focus is on following areas

Production Scheduling

Companies with efficient supply chain keep a major focus on preparing their production schedules that take into account plant capacities, workload balancing, quality control, and equipment maintenance.

Inventory

Stock is used as a buffer against uncertainties of markets. However, holding and building inventory can be expensive, so what are the optimal inventory levels and reorder points?

Warehousing

 Where and how to store inventory? Cost of holding and storing inventory and other similar issues are related to SCM.

Transportation

Movement of inventory both from one location to other location and one supply line to other supply line are issues purely related to SCM. Cargo movement by air or road is more fast and reliable as compared to shipping by sea and rail.

Information

 How much information should be gathered and how much information should be shared? Appropriate and precise information holds the guarantee of better control and better selection. With reliable details, individuals can take efficient decisions about what to generate and how much, about where to locate inventory and how best to transportation it.

Warehouse Management Systems

Warehouse Management Systems

 Traditional warehouse faced gradual decline during the last decades of last century reason being change in inventory management concepts and techniques. Days are gone when warehouse stock used to be managed on bin cards and stock registers.  New concepts like Just-in-Time, Vendor Managed Inventory (VMI) and new practices in retail industry. New inventory management practices like Just-in-Time and vendor managed inventory reduced the need for factory warehouses to the minimum. Just-in-Time inventory practices focus on reducing inventory levels to almost zero. Required items are sourced only when needed so that they can be consumed in production in order to avoid any long time investment. Similarly companies having VMI (Vendor Managed Inventory) strategy prefer to push their vendors build and manage inventory for them. Similarly new trends in retailing like warehouse-style retail stores changed the traditional warehousing. Today retail giants have high ceiling buildings displaying high and heavy racks instead of traditional retailing shelves. Such innovative managerial tactics resulted in decline of traditional warehousing.

Paradoxically during the same period world shrunk into a global village. Global giants started outsourcing their manufacturing to different vendors in different geographical locations. Such offshore outsourcing and offshoring necessitated the need for large warehouses at least one in a region or a country in any kind of supply chain. Such warehouses have to be large as they have to support a wide area. Today retail giants like JCpenny and Wal-Mart have huge warehouses but not too many.

In order to manage such huge warehouses use of IT was almost indispensable. Gradually a WMS entered the software market. Evolution of WMS has been similar to other industrial software solution like ERP. ERP got its final after many trials and errors. First Materials Requirements Planning software was developed named MRP. MRP was modified and enhanced later and named Material Resource Planning which later got a nickname MRPII. Similarly WMS has got its current shape over a period of time. Now, whether WMS increasing into a warehouse-focused ERP program is an advantage or not is up to controversy the initial core functionality of a WMS has not really changed.

 

Benefits of Warehouse Management System

There are number of benefits of automated WMS which are briefly described below.

Inventory Accuracy

Enhanced stock reliability is the most expected advantage of using WMS as automated WMS increases inventory accuracy. Before warehouse managements systems were introduced inventory transactions were documented and recorded in stock ledgers due to which chances of human error were always there. Today we have warehouse management system based on automation which decreases chances of wrong entry in inventory records and increases the accuracy of stock reports.  Use of barcodes has replaced manual data entry

Proper Space Utilization

The decrease stock levels due to improved stock reliability results in greater storage area utilization and may eliminate a need for more space. Moreover a WMS can guide the warehouse staff about stacking of inbound material by pointing out the empty locations. Similarly a WMS keeps highlighting obsolete and redundtant stock which helps creating space when required.

Effective Management Control

WMS allows you to proactively handle your functions instead of battling shoots reactively. Real-time reports and notifies inform you of prospective issues (e.g. order shortages, work discrepancy, etc.) while historical efficiency reviews give you a management tool to identify good performers and identify and instructor under performing individuals.

Cloud Computing

Cloud drawings used to represent telephone networks and later internet or computer networks. Ask any experienced IT professional what symbol they used on whiteboards to depict internet during 1990 or even now? They will surely say “cloud drawings”. Few years back such resources were operated and hosted on local networks like school and university networks .The term cloud computing refers to internet based computing where scalable IT resources like software, infrastructure, platform, devices etc are shared virtually on internet.

 

With cloud computing, IT potential can be altered easily to accommodate changes in need. All the services an IT system can provide are marketed as a service in cloud computing model on a pay-as-you-use basis. Cloud computing customers do not own the physical IT infrastructure; rather they just pay for the usage. It’s just like house rent. Tenant lives in the house but does not own it and pays the rent to owner of the house for living in it. Similarly in cloud computing model IT infrastructure like servers, software application and other IT devices are shared with the customers who pay for using these resources.

Types of Cloud Computing

There are different versions of cloud computing which can be classified as under

Infrastructure as a Service (IaaS

 Previously called HaaS (Hardware as a service), IaaS is cloud computing platform where IT infrastructure is rented out to customers for an agreed period. Infrastructure includes storage devices and capacities, processing and networking devices. This is viable option for SMEs as they can rent an IT infrastructure and pay only when they use it. In other case a heavy investment IT equipment may be required. Leading vendors that provide Infrastructure as a service are Amazon EC2, Amazon S3, Rackspace Cloud Servers and Flexiscale.

Software as a Service (SaaS)

 

In this version of cloud computing software applications are offered on pay-per-user basis. Customers use these applications. Customers have access to applications offered but they do not have control over it. It’s a well-established sector salesforce.com being the pioneer in this field. Other examples are email providers like Google’s Gmail and Microsoft’s Hotmail. Under a new concept of SaaS, different security services like content security services like spam and ant-malware filtering of emails and web content filtering are offered on a cloud computing platform. Such services are being offered currently by Google’s Postini and WebSense respectively. Other security services like firewall, intrusion detection and prevention and data leak prevention are being offered in cloud computing market.

Platform as a Service (PaaS)

 

PaaS is cloud computing service in which a platform is rented to customers, where customers have the opportunity to either develop or use an application for its use. For instance a company may own a java application but a supporting infrastructure. Such companies or customers can go to cloud computing platform and use the IT infrastructure as and when needed. It helps them saving their heavy investment. Typical players in PaaS are Google’s Application Engine, Microsoft’s Azure, and Salesforce.com’s force.com.

Benefits of ERP

ERP implementation benefits business enterprises in a number of ways. Certain benefits are direct and tangible while others are indirect and intangible.  A brief description of benefits is as below.

 

Integration

A major characteristic of an ERP system is integration of different independent business units of an enterprise. It’s ERP which turns different independent business units of a firm in to one cohesive unit. A seamless flow of data throughout the enterprise, and exchange of information among different modules of an ERP applications helps in getting an overall picture of an organization. Since ERP is integrated business software, data is updated in real time across the organization once a transaction takes place in the system. For instance, if a company sells its product and sales’ data is generated, all other related departments like finance, production and planning get their data base updated. This helps decision makers in taking timely decisions as they always have a current picture in front of them. In a company having an ERP system a CEO or MD of the company may consult his finance director if he plans to make an investment, but the data required to take the decision will always be available on ERP. Since it’s an integrated software solution it’s more helpful for the management in better and effective analysis and decision making.

Efficient Use of Resources

In all areas of business, it is certain that effectively integrated ERP program will help in decreasing labor costs and controlling overheads. ERP system if customized may highlight underutilization or misuse of company resources.  Since ERP is real time software it helps in implementing business strategies like “just in time”. In time procurement reduces the inventory of raw materials and other in-process inventory along other associated carrying costs. This is some thing which an ERP system can make possible. Since it’s an integrated system it will always keep the production planning division of firm updated about the available stocks of inventories. It will always highlight to the purchasing and procurement department about the upcoming requirements for achieving set production targets. Similarly planning division always remains updated about sales volume of the company. In case a sales spike occurs it comes in notice of the concerned.

Enhanced Security

ERP systems are more secure as centralized security policies can be applied to them and all the transactions happening via the ERP systems can be tracked. Area that gets considerable upgrades from ERP techniques is bookkeeping programs. Cost, income, revenue, and other appropriate information that was generated by different business divisions are now combined under one system. This significantly decreases the amount of feedback and the chance of mistakes along the way. Studies have shown that ERP software is a great deterrent to embezzlement or industrial espionage and data redundancy.  In short, ERP increases organizational transparency and responsibility.

Customer Satisfaction

Goods and services are provided with much better quality. ERP significantly helps management in finding ways to improve their business’ functions and the end items or services it provides to the end customer. The ERP system will help find trouble spots and help the company make use of what it is good at. The software is especially beneficial for manufacturing concerns. The purchasing, finance, sales, and customer support divisions can see the position of, raw materials, and client purchases all within one area of information. This reduces potential issues that may happen due to stock and material shortages, customer shipping queries, and bookkeeping for deliveries.

Customized ERP

As informed above MRP & MRP II were customized systems, tailored specific need of a company. Same was the case of ERP in its initial years but gradually the growing popularity of ERP resulted in marketing of ready to use ERP systems. Even such ERP systems require certain customization.

 

A company, no issue if it’s a small, mid-size, or huge one, always has to have no shocks about its primary needs. Be it a service-based company or a product-based company, ERP (Enterprise Source Planning) is a primary need of all companies. If a company knows what exactly it wants from an ERP program, a customized ERP is best for it. It not only covers the particular specifications of a company, but also increases performance of the whole company pattern.

 

Many people would dispute that creating customized ERP would cost greater than an ‘off-the-shelf’ ERP remedy, since it’s designed to a business’s particular specifications. This is nothing but a false impression. An ‘off-the-shelf’ ERP program is bigger in dimension and it details all ERP alternatives at a time. When you apply an ‘off-the-shelf’ ERP within your company, you are going to need some adjustment to be done on it to fit into your company specifications. So a second level progression for personalization would be required. Moreover, there are included costs of purchasing the application along with the personalization and progression charges.

 

There are number of advantages of customized ERP over the packaged ERP solutions. You can side away the undesirable functions of this program, if you do not want them in your company procedure. Customized ERP application is a least servicing application. It’s less expensive than packaged resources. Customized application can be easily integrated in modular structure within a company. This program is based on your company strategies, so that you must not pattern your company procedures to fit in the ERP program.

 

For certain companies employing Customized ERP can be a more expensive idea, in comparison to a common packed ERP. Many corporations will not motivate the fact that their workers would pattern the software according to their specifications. Packaged ERP alternatives are responsive to variations and changes, as opposed to customized ERP alternatives, since they are built to meet some specific specifications. Packaged ERP remedy is ideal for aggressive atmosphere. If aggressive advantages are available, customized ERP remedy is a big no-no for business homes. Moreover for those company procedures, which rarely change, Packaged ERP solution is best. For example, bookkeeping journal is a fixed procedure that does may never change with time. For such company projects, this ERP is perfect. Companies selling such ERP solutions offer excellent after sales customer services. If you experience any problems in employing or performance, the designers are ready with alternatives.

 

What is ERP?

Evolution

 

The phenomenal growth of information and communication technologies coupled with technological advancements and innovations in microelectronics, computer hardware and software has played an underlying role in the evolution of Enterprise Recourse Planning System. During recent decades, the data models and software structures have been modified significantly to support interoperability. Simultaneously, business environment has been becoming increasingly complex. Booming economies raised customer demands resulting in mushrooming of versatile SMEs and multinational corporations.

 

In this competitive environment need for inter-organization flow of data was increasingly being felt for better utilization and management of business resources. In 1970s Material Requirement Planning System became popular in large organizations. It was a system for better planning of raw materials or product parts required for production. In 1980s a new system named Manufacturing Resources Planning System (MRPII) was introduced. Its basic role was to enhance production efficiency by synchronizing material requirements with production targets. These systems were off the self systems, customized for specific requirements of a manufacturing concern. As informed above MRP was limited to planning and controlling the flow of components and materials and did not help much in

production control. MRP II was developed to address this shortcoming of MRP.IT companies kept researching for better product to meet the increasing demand of business world. In late 1980s and early 1990s a new software solution named Enterprise Resource Planning was introduced.

 

Structure & Characteristics

 

ERP is an integrated software solution that runs off a single data base to make data visibility and communication possible across an organization. It caters the need of every department of a firm whether it’s planning, human resources, finance, distribution, sales, warehouse, production or any other department, ERP helps everyone. ERP not only makes data availability and visibility possible across the organization, rather it helps eliminating redundant data as well. Before ERP every department used to have its own independent computing application and data remained scattered in organizations. ERP helps decision makers in decision making by giving an enterprise-wide view of the information they need in a timely, reliable and consistent manner. At the back of ERP is a central data base which draws and feeds data in to modular applications. All the modular applications are integrated and based on the central data base and network of computer hardware. ERP modules can work independently or can be integrated to work together. In the start ERP systems tailored according to specific needs and nature of a business enterprise but gradually tough competition among IT companies led to marketing of ready made ERP solutions. The systems are usually designed to operate under several operating platforms such as UNIX, MS Windows NT, Windows 2000, IBM AIX, and HP-UX systems. Enterprise systems employ thin client/server (C/S) technology or client/ fat server (C/FS) architecture, creating a decentralized computing environment. In a C/S system a number of client devices operated by end users such as desktop PCs or workstations request services from application servers, which in turn get the requested service-related information from the database servers. The requests may be simple data files, data values, communication services, transaction processing or master file updates

Business Quotation System

Business Quotation System

Quotation information for the stock traded by a business needs to be provided through an electronic service that is reliable and effective. A quotation system therefore comprises of this electronic service to provide the quotation information on the various stock activities and processes. There are a number of quotation systems that are offered depending on the targeted task that they are meant to perform. The major function for the quotation system in a business organization is to offer them to help the company create and manage quotation processes from the initial orders made by clients helping in cutting down the tedious and time consuming process. Errors that are often associated with the use of manual quotation entry are extremely minimized with the use of the quotation system.

 

This system is usually meant for proper management of the business organization. More quotation in any business is a reflection of more sales therefore through the quotation system that is quite fast, more sales are enhanced thus promoting a faster growth of the business organization. In order for the quotation system to speed the production of quotes, the software needs to automate the various processes. On the side of error reduction, the system needs to guide through intelligent product configurations that are a true reflection of transparency. Companies using this quotation system are assured of an increased capacity of quotes without dependency of the working personnel. Business need to advance on this department in order for them to promote their sales to the clients. By that they will need to get a reliable quotation system that will help them achieve their needs.

With the help of this system, business organizations are able to make informed sections of the quote in the fastest way possible. Exact specifications of the ordered products are made thus the issue of ambiguity of the quotation is avoided. After making the quotations using the quotation system, the company then sends them to the clients. The working of the system is based on using a screen to log on and doing the quotes. The system too is made up of the maintenance screen that is used in adding the details of a certain item before it is sent to the users. After preparation of the quote, they can either be printed or be sent to the clients through the internet enabling the company to access a variety of them within the shortest time possible.

It’s no longer a time for tedious handwriting of quotations. Excel or word is the modern method of writing them. Since the processes involved in using excel and word also proves to be cumbersome due to cop-pasting process, quotation software is created to automatically relay specific information to be provided in the quotations. This technology has improved the business transactions a great deal in offering various professional and business quotations. Its high time you company opted to get a quotation system for a faster business operation. No more hustle when there is a system to help you speed up the rate of quotation production and delivery to your clients.

Why You Need Work Order Management System

 

Why You Need Work Order Management System

Work order management is generally a software is that is used in tracking work requests and support issues, as from user requested enhancements and computer bugs to hardware and network upgrades. A better way to understand how this process works is by having a look at the work process. Is there a need to hire service people, have an eye check on paperwork, and maintain records of billing, job expenses, payroll and invoicing?

In case you are engaged in any of the above mentioned processes, then you have realized that the processes are time consuming. This is so because of the large amounts of data that is involved and requires to be analyzed. This is where work order management system plays an important role and comes into picture.
In this article we look into benefits that are associated with work order management system. The following are some of the benefits accrued:

Streamline Data Tracking

In a single point of entry, the time spent in working on the business data such as time sheets or machine hours is cut down remarkably. This system enables one to generate job profitability reports, billing systems and payroll reports. Data is quite critical to a business and therefore needs to be handled with care.

Improved billing accuracy and streamline invoicing

Usually in a business you cannot avoid to handle multiple projects, in such situation it becomes quite difficult to keep track of every project and its related billing status. Time sheets and job-based billing is part of work management system and therefore the work progress and billing status in each project is managed efficiently.

Also the system requires hours worked to be entered into the billing and time sheets. Since you are in control of the charge rates for each project, the system will complete and enter the billing information as and when the data entry is performed. In this way there is a minimal chance of having missing billings.

Improved Inventory Tracking

The work order management plays an important role in improving the inventory tracking. This is so because the system is able to track every item that has been taken out of the inventory and has been used in a different job. In this way you are able to charge clients for items that are used on different projects.

Automate Payroll Calculations

In the work order management system you only required to enter the employee working time in terms of hours, overtime, allowances and other payroll items. A gross payroll statement for every employee is then automatically generated by the system.

It is quite unfortunate that only large organizations, companies and corporations have employed the work order management system. Small and medium companies should employ this application in their daily operations. In this way they will realize growth and manage their employees efficiently. With such a system in place, complaints from employees concerning salaries, overtime and allowances are taken care of. With such systems in place, managers are able to shift focus to management rather than supervising employees.

Effective Project Management System

Features of an Effective Project Management System

Project management system is an amazing tool that can be used to manage work in a more organized way. This can be only possible when such a system has some unique organizing features. A project is usually configured to have its own structures that allow it to manage wide variety of projects from one point and thereby improve the business activities in an improved way.

An ideal project management system offers statistics and reports of many projects and users can view project status, reports, and project priorities and be able to assign new tasks and manage them. In this way project managers are able to work easily as they monitor all the activities carried out instantly.

In project management, it is possible to manage a project through its features. There are both advanced features and basic features. With a project management system it is possible to undertake a user assignment, assignment, task groups and schedule tasks and priorities. With this system it is possible to estimate the project completion time and its associated cost.  Different features of a work flow system work to aid the project completion success. The following are the different features an effective project management system must comprise:

Task management

This is made possible with the help of a collaborative tool project manager that is used to assign and see the task number, summary and any other important details. You can also change the status and see the project progress. You can also identify the group that is likely to complete a given project and at what time.

Document Management

This is another important part of the project management system. In document management, documents are managed in a folder tree view system. In this system you are required to create many folders as per your requirements.

Time Tracking

Tracking time or hours worked in a given project is quite important in a business. You have the liberty to track time sheets that are filled out by your employees or a given team which is associated with a certain project. A project manager is therefore required to generate a time report that is presented in a tabular format when needed.

Expense Tracking

In project management system expenses are tracked by use of expense tracking module that allow clients to submit their expenses for approval. With this system you are able to record expenses, create invoices and submit it for approval.

Email Notification

An effective project management system allows one to send email notification from day to day activities and also receive notifications concerning new tasks that have been assigned to you. In this way project managers and employees are aware of various changes concerning different projects.

In the current business world, a project management system plays an important role in streamlining the work flow, manage funds effectively and ensure that work is completed in a given time frame. Generally a project management system is employed by organizations to work in a professional and more effective way in collaborative environment.

 

 

Enterprise Resource Planning Defined

Enterprise Resource Planning Defined

Most companies are considering migrating from excel sheets or accounting system into larger software in their business management. What usually comes into their minds is enterprise resource planning (ERP) software.

So what is ERP and what can it do for me?

For now it is possible that you know ERP stands for Enterprise resource planning. It is usually regarded as software, but practically it is not software alone. It is an application that connects all the departments of a business. It is also surrounded by good businesses processes that ensure that information that is in demand is collected and availed when needed.

In distribution and manufacturing, ERP is used in connecting sales, shipping, accounting, inventory, engineering, CRM, purchasing, production and other departments into just one application package. The main goal behind this is the reduction of entries and software packages. This ensures that all employees in an organization are working with the same data in a more coordinated effort.

In business we understand that ERP doesn’t do anything we can’t but rather it does it really faster. For instance, when an ERP system is used, a product is shipped into a system, accounting portion receives a signal automatically. It is possible in most cases for an invoice to be sent automatically without any human interaction.

There are many ways in which ERP can be used to automate your company operations. It is important to note that in this case there is no magic at all but just automation. Automation is not just meant for the shop floor, owners and employees but customers should also realize the benefits in a great way and be connected into the system.

It is a fact that every company is different as humans are different. As some things may work for me they may not work for you. The same applies to applications developed to manage businesses. It is therefore important that an application is developed that is customized to a particular business operations. This is so because the employees’ skill is quite different, your business culture is different and therefore what happens in each environment is quite unique.

Smaller companies have benefited by employing ERP into their business in the following ways:

  • Reduced double entry
  • Delivery of reports is made quickly and easy
  • Offers automation to the organization administrators
  • Organizations are able to control production and inventory
  • Offers traceability of purchases, materials, invoices, jobs and many others.

ERP is not a mistake, but a great investment. To acquire the system, set it up and use it, takes considerable amount of resources in terms of time, money and training. So businesses ought to start the ride. It is evident that it may be bumpy, but on the other side there is a pot of gold if you do it correctly.

It is quite unfortunate that many companies are pushing ERP off as much as they can, dreading the work. By implementing ERP system, managers are able to shift their focus to management and not fire fighting. When this has become the case, a business is ready for growth.

 

 

CRM (customer relationship management) system for enterprise

With the advent of technology, companies are looking for smarter solutions for running their business more efficiently .The amount of data being generated within the enterprise has to be handled carefully .It is also imperative to have systems that can give better access to the company data so that it can be analyzed & processed to deliver the right kind of solutions for its clients. Companies are using the Customers Relationship Management (CRM) enterprise tool so as to achieve the aforementioned objective. Customer Relationship Management (CRM) is widely used software by enterprises which manage the company’s information about the customers, its clients & the possibilities for sales.  CRM is helping the companies to organize & synchronize the data in an automated format so that it can be made available on the company server’s .This automation of data or the digital data is available for all the employees’ subjects to company policies. Depending upon the designation of the employee within a company, the access to data can be restricted. The information generated within the company is being stored in the database of the company servers and is being compartmentalized in such a manner that the employee as per his designation can access the information using his credentials.

The most important function of the CRM is to synchronize the processes within business as well as to integrate the activities such as sales, marketing and technical support. The major reasons for implementation of CRM at enterprise level is to find and attract the potential clients, offer the best service to the current clients & to reduce the cost being incurred on marketing and servicing the client .Customer relationship management ( CRM) helps the enterprises to work efficiently owing to the organized and accessible data .

The functioning of companies varies as per their business model. So it is imperative to install CRM taking into account the business requirements. There is variety of preassembled & prepackaged CRM solutions available in the market but the companies must prefer custom made CRM solutions for their businesses as it will provide company specific requirements. When the company offers a contract to a software company for designing a CRM solution, company has the right to specify the requirements in detail & can cut down on cost by excluding some of the unnecessary features.

The user interface being used in the Customer Relationship Management Software suite plays a pivotal role when it comes to the usability. If the company has implemented the most sophisticated CRM suite for its enterprise & if it lacks the intuitiveness, it will make its usability redundant. Thus it is imperative for companies to choose the custom made CRM solutions that can increase the productivity of its employees.

The major challenge arises in front of developers of CRM enterprise suits is to balance the intuitive graphical user interface and security concerns of the company. Corporations are always on the lookout of CRM suites which are user friendly and secure. The advantage of using a custom made CRM suite is that the CRM can be made more secure by eliminating the unnecessary features of the system and making it more user friendly.

Sales force automation is one of the most sought after CRM which helps the companies to manage the sales data. This tool provides the companies the necessary competency to achieve the targeted sales objective with fewer sales representatives and cut down on cost. The sales force automation software allows the enterprise to streamline all the data related to the customer right from the initial purchase till the entire lifecycle of the product of the customer. Many sales force automation softwares have the capability to offer the sales forecast data, various opportunities available for sales in different geographies, automation of workflow, etc. This indeed helps the companies to manage their resources in an efficient manner.

CRM software also allows the companies to undertake the task of marketing .The CRM suite is preloaded with features that can track the marketing activities of the company .The CRM software helps the companies to understand and identify the potential clients thereby getting the leads for their sales team .The custom made CRM tools have the capability to track and quantify the outcome of marketing campaigns done via emails, social media, search, telephone & direct mails. CRM provide the information through metrics that generates information in the form of leads, clicks, deals & revenue.CRM features which tracks the customer behavior helps the company to generate leads of the potential clients that in turn helps in maximizing the revenues.  The CRM software suites which are web based can track the web based activities of the existing clients and help to develop marketing model through their search and online buying behavior pattern. This pattern based web tracking is a boon for the companies as it generates the data required for modeling marketing campaigns and is a great help for the companies to understand the customer behavior. This paves the way for improvement and getting the desired results through marketing campaigns.

The CRM suites help the companies to resolve the customer queries in a very efficient manner as the customers can be redirected to the expert. This helps the companies in attracting new clients & retaining old clients by enhancing the customer experience being offered to them. The CRM software helps the companies to keep track of their loyal customers who can be rewarded suitably which in turn help in delighting the customer’s experience. A delighted customer has a multiplier effect in spreading the awareness about the company product and services.

When it comes to appointment to be scheduled for the customers it is imperative to offer the best service so that customer queries are resolved in the best possible manner.CRM suites play a key role in managing the scheduling of appointments as well as in keeping track of the service being provided to them.CRM helps the companies in analytics as the features within the CRM tool generates data that can be utilized to get solutions for the businesses. Thus custom made Customer Relationship Management software suits can really boost the company revenue by means of maximization of profits by reducing costs as well as by enhancing the productivity of the employees within the company.  Enterprise based CRM is going to evolve in a new way & get new functionalities where the data can be accessed in  real time basis with most sophisticated way of analysis . The 3 dimensional modeling of the data will become possible in near future for the companies using the most advanced CRM software solutions.